A qualitative approach to a quantitative panel.
When Panel Direct began offering online sample in 2003, we started with our nationwide database that we built for qualitative research. Our database kept growing and we double opted in all those people to make our database into a panel. As a division of Focus Forward, LLC, we continue to evolve and grow by approaching each project one at a time and with the foundation that the panel is the heart of every project. We didn't have co-registration back when the parent company was formed, and we don't use it now to grow our panel.
Instead, we use the time-tested method of allowing people who want to participate in research to find us. Now, we have added some enhancements to our recruitment process such as Twitter, online advertisements and other methods to let the online world know that we are out there, but in the end, our panel needs to be proactive and find us. We are looking for commitment right from the start.
So yeah, we are a little different than the other panels...
and our clients love it!
Higher response rates and targeting through profile builders, all combine to make us the one of the leading online panel suppliers.
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