We are proactive

in the maintenance

of our panel.

 

Our goal is to have

the highest possible percentage of
active panelists.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Active Panel

We are proactive in the maintenance of our panel. Our goal is to have the highest possible percentage of active panelists. An active panelist is one who has completed the double opt-in process and participates in studies for which they qualify by giving open and honest answers and in-depth open-ended responses. These panelists will have attempted a survey in the past 4 months and have completed the double opt-in process.

Panel burnout is an industry problem that we take very seriously. We realize there is a person at the end of every email invitation, and we value both their time and desire to be part of the project. We limit the number of invitations that any panelist receives so they view every invitation as a real opportunity. With hundreds of targets available, we always start with the most targeted panel and end with the highest quality results.

Panel Cleaning

Our panels are regularly cleaned and inactive panelists are continuously purged from the panel. This ensures only highly responsive, engaged participants for your research studies. Panelists are removed from our panels for a variety of reasons including inactivity, opt-out requests, hard and soft email bounces as well as undesirable survey activity.

Validation and Verification

Panel Direct takes confirmation of identity seriously and has multiple procedures to detect and remove fraudulent respondents at the time of registration. These include the use of backend algorithms to check panel members’ mailing addresses, which are verified against United States Postal Service records; detection of previously registered email addresses; examination of GeoIP addresses; detection of proxy servers; survey time testing; use of unique survey links on every survey; and validation of all panelist’s physical address against 3rd party databases to ensure fresh, authentic panel members..

 



Panel Direct Online - A Division of Focus Forward, LLC

www.paneldirectonline.com
950 West Valley Road, Suite 2700 Wayne, PA 19087 | p: 215.367.4100
131 West 35th Street, 8th Floor, New York, NY 10001 | p: 212.626.9060